First Pillar to Success:

Message

The first pillar, the first critical foundation for your business, is your Message. Regardless of whether you offer products or services, your business begins with what you say and how you say it. You need to communicate with the use of words, numbers, and pictures. In our view, the most essential specialized instrument you have is words,as it is the underpinning of your story. Regardless of whether you are primarily a visual communicator, words are often at the foundation of your story.

Words, they have never been more vital in moving beyond confusion and overpower that we get ourselves inundated in.Words and how they are delivered are your most valuable tools for standing out from the crowd. If you don’t know how to build compelling messages and guarantee that they resonate with the passionate brains of your targets, you are destined to failure. It is possible that you will be overlooked, or you will be swimming in what someone calls "an ocean of sameness." People need to see a reason to prefer you and your offering over different potential outcomes.

When you meet some new, here are some typical questions you might encounter:

  • Who are you?
  • What’s your story?
  • What’s so great about your company?
  • What’s so great about your offering?
  • Why should I buy from you?
  • Why should I buy from you now?
  • How are you different from others?
  • How are you better?
  • What’s your unique selling proposition?

If you are promoting your business and someone asks you what you do, you require an exceptionally convincing answer that focus on the listener, not on you and how great you are. As Chet Holmes stated, you are the Producer, and what you think doesn't matter. What’s important is what the Consumer thinks. If they don’t like what you are saying, you are stuck in an unfortunate situation. You can’t just focus on yourself and ignore what you can do for them. You must show benefits to the recipient.

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